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Duties & taxes included for UK and US orders · Made to order in Lahore

MSMU

Terms of service

Last updated: 17 October 2026

These terms apply when you use msmu.shop or buy from us. Please read them before ordering.

1. About us

msmu.shop is run by MSMU LLC, a company registered in the United States ("MSMU", "we", "us"). Our outfits are made in our studio in Lahore, Pakistan. You can reach us through our contact page.

2. Your account

You can shop as a guest or create an account. Please keep your sign-in details safe and tell us if you think someone else has used your account.

3. Our products

Our outfits are handmade, so small differences in embroidery and colour from the photos are a normal part of handwork. Screens also show colours differently. Product pages describe the fabric, work and what's included.

4. Prices and currencies

Prices are shown in the currency of the region you choose under "Ship to". Prices in pounds and US dollars are set by us. Prices in other currencies, such as Pakistani rupees and Bangladeshi taka, are converted from our US dollar prices at our exchange rate and rounded. The price shown at checkout is the price you pay. UK and US prices include duties and taxes; for other countries, see our shipping & duties page.

5. Orders and payment

  • All orders are paid in full when you order, by card, Apple Pay or Google Pay (through Stripe), PayPal or bank transfer.
  • Bank transfer orders are held for the number of days shown at checkout. If payment doesn't arrive in time, the order is cancelled.
  • Our contract with you starts when we confirm your payment by email. We may decline or cancel an order – for example if an item is no longer available or a price was shown in error – and we will refund you in full.

6. Custom-made orders

  • You are responsible for giving us accurate measurements. Our guide and free video fittings are there to help, and we check every set before cutting.
  • You can cancel a custom order for a full refund until we start cutting your fabric, usually within 48 hours of payment. After that, custom and altered items can't be cancelled or returned, except as set out in our size & fit promise.
  • We send photos of your finished outfit for approval before it ships. Changes requested after approval may cost extra and take more time.

7. Production and delivery

Delivery dates are our best estimate. Handmade work, studio closures and customs can occasionally cause delays, and we'll keep you updated. If your order is more than 30 days late against the latest date we gave you, you can cancel standard-size orders for a full refund.

8. Delivery and risk

The items are our responsibility until they are delivered to the address you gave us. Ownership passes to you once we have received full payment.

9. Returns and cancellations

See our returns & exchanges page. Nothing in these terms affects your legal rights as a consumer.

10. Reviews and content you share

If you post a review or photos, you allow us to show them on our website and social media. Please only share content you own. Our reviews policy explains how we moderate reviews.

11. Our content

The designs, photos and text on this website belong to MSMU or our licensors. Please don't copy or use them without our permission.

12. Our liability

We are responsible for losses you suffer that are a foreseeable result of us breaking these terms, up to the price you paid for the order. We are not responsible for losses that weren't foreseeable, or for business losses. Nothing here limits our liability for death or personal injury caused by our negligence, for fraud, or anything else that can't be limited by law.

13. Events outside our control

We aren't responsible for delays caused by events outside our reasonable control, such as strikes, extreme weather, courier or customs disruption. We'll tell you and do what we can to limit the delay.

14. Law and disputes

These terms are governed by the laws of the state in which MSMU LLC is registered, in the United States. If you are a consumer, you also keep the protection of the mandatory consumer laws of the country where you live, and you can bring a claim in your local courts. If you have a complaint, please contact us first – we'll do our best to put it right.

15. Changes to these terms

We may update these terms from time to time. The version shown when you place your order applies to that order.